TY - JOUR PY - 2019// TI - Testing young adults' reactions to Facebook cues and their associations with alcohol use JO - Substance use and misuse A1 - Moreno, Megan A. A1 - Mercer, Laina A1 - Young, Henry N. A1 - Cox, Elizabeth D. A1 - Kerr, Bradley SP - 1450 EP - 1460 VL - 54 IS - 9 N2 - BACKGROUND: Alcohol cues on social media may influence young adults' drinking patterns, these cues may be pro-social or pro-alcohol in nature. The influence of individual Facebook cues on young adults' drinking intentions and behaviors remains unknown.

OBJECTIVES: The purpose of this study was to assess how Facebook cues influence intention to drink, and how intention was associated with Theory of Reasoned Action constructs including alcohol-related attitudes and norms, and future behavior.

METHODS: Incoming university students completed a pre-college and a 2-year follow-up phone interview. A vignette presented individual Facebook cues representing "pro-social" or "pro-alcohol" sentiments. Participants indicated intention to drink alcohol and their rationale for this intention after each cue. Additional measures included TRA constructs of alcohol-related attitudes and norms, and problem alcohol use. Analyses included a qualitative approach to examine rationales for intention to drink in response to Facebook cues, and linear mixed effects models.

RESULTS: Of 338 participants, 56.1% were female, 74.8% were Caucasian. Alcohol-related attitudes and norms were positively associated with intention to drink in response to pro-social and pro-alcohol Facebook cues. Participants' intention to drink in response to pro-alcohol cues was positively associated with problem alcohol use two years later.

CONCLUSIONS/importance: Findings illuminate the influence of social media on alcohol-related behaviors and highlight potential future screening approaches.

Language: en

LA - en SN - 1082-6084 UR - http://dx.doi.org/10.1080/10826084.2019.1585458 ID - ref1 ER -