TY  - JOUR
PY  - 2019//
TI  - Do you reap what you sow? The effect of cyberostracism on moral impurity
JO  - Basic and applied social psychology
A1  - Poon, Kai-Tak
SP  - 132
EP  - 146
VL  - 41
IS  - 2
N2  - Two experiments tested whether cyberostracism increases people's perceived moral impurity and their tendency to purchase cleansing products. In both experiments, participants were first either ostracized or included in a web-based social interaction. Next, they completed self-report measures to assess their perceived moral impurity and tendency to purchase cleansing products. The results showed that participants who were ostracized reported a higher level of moral impurity and a higher tendency to purchase cleansing products. These findings advance our current understanding on the effect of online social interaction on people's moral self-perception.<p />  <p>Language: en</p>
LA  - en
SN  - 0197-3533
UR  - http://dx.doi.org/10.1080/01973533.2019.1585353
ID  - ref1
ER  -