TY  - JOUR
PY  - 2019//
TI  - Tailored texts: an application of regulatory fit to text messages designed to reduce high-risk drinking
JO  - Health informatics journal
A1  - Glowacki, Elizabeth M.
A1  - Bernhardt, Jay M.
A1  - McGlone, Matthew S.
SP  - ePub
EP  - ePub
VL  - ePub
IS  - ePub
N2  - This study used the regulatory focus/fit framework to compare the impact of text message wording on college students' drinking behaviors. In this 2 × 3 × 2 pre-test/post-test experiment, participants (<i>N</i> = 279) were randomly assigned to one of the three groups: messages matching regulatory focus (congruent group), messages mismatching regulatory focus (incongruent group), and general health messages (control group). Messages were tailored by regulatory fit (prevention-oriented or promotion-oriented). Mixed factorial analyses of covariance revealed that prevention-oriented individuals who received text messages incongruent with their regulatory focus reported drinking alcohol for more hours and were more likely to consume a higher quantity of drinks than participants in the congruent or control group. These findings suggest that health messages mismatched to a receiver's regulatory focus might exacerbate unhealthy behavior.<p />  <p>Language: en</p>
LA  - en
SN  - 1460-4582
UR  - http://dx.doi.org/10.1177/1460458219889279
ID  - ref1
ER  -