TY  - JOUR
PY  - 2005//
TI  - Road speed colour coding and traffic speed control: An applied psychology approach
JO  - Traffic engineering and control
A1  - Campagne, Daniel M.
SP  - 292
EP  - 295
VL  - 46
IS  - 8
N2  - Traffic accidents and appropriate road traffic speeds are statistically interrelated subjects. Traffic speed control, thus safer roads, is in part a matter of effectively transmitting information to drivers. Colour coding delivers visual information that is more easily assimilated than words or numbers. Existing roads can rapidly and at relatively low cost be made partly 'self-explaining' through speed colour coding. Transmitting traffic speed limit information by way of colour coding also psychologically conditions the driver to subconsciously obey the implied traffic rule.<p />
LA  - 
SN  - 0041-0683
UR  - http://dx.doi.org/
ID  - ref1
ER  -