TY - JOUR PY - 2020// TI - Sustained reductions in children's risk taking from peer-communicated behavioral safety norms JO - Journal of pediatric psychology A1 - Morrongiello, Barbara A. A1 - Weinberger, Emily A1 - Seasons, Mackenzie SP - ePub EP - ePub VL - ePub IS - ePub N2 - OBJECTIVE: This research examined whether the positive effects of a peer-communicated social norm that reduces risk-taking behaviors persist over time and if a reminder of this peer-communicated safety message has any impact on this outcome.

METHODS: Positive mood in 7- to 9-year olds was induced experimentally and risk taking intentions and behaviors were measured when the child was in a positive and neutral mood state and after they had been exposed to either a safety or neutral peer-communicated social norm message. A few weeks later, half of the participants who experienced the safety social norm message were exposed to a reminder of this message via a slogan and risk-taking measures were taken again when in a heightened positive mood state.

RESULTS: Exposure to a safety norm successfully counteracted the increase in risk taking associated with a positive mood state. These effects persisted for several weeks regardless of whether the children were exposed to a reminder.

CONCLUSION: Manipulating peer social norms holds promise as an approach to produce reductions in children's risk taking and these effects persist at least over several weeks.

© The Author(s) 2020. Published by Oxford University Press on behalf of the Society of Pediatric Psychology. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

Language: en

LA - en SN - 0146-8693 UR - http://dx.doi.org/10.1093/jpepsy/jsaa026 ID - ref1 ER -