TY  - JOUR
PY  - 2020//
TI  - The effect of marketing messages on the motivation to reduce private car use in different segments
JO  - Transport policy
A1  - Andersson, Alfred
A1  - Winslott Hiselius, Lena
A1  - Adell, Emeli
SP  - 22
EP  - 30
VL  - 90
IS  - 
N2  - This study explores marketing messages promoting sustainable transport and reported motivation to reduce private car use within different segments. A stated preference survey targeting a sample of 1300 residents in Sweden was conducted, and exploratory factor analysis was used to identify underlying dimensions of a set of 19 marketing messages. Self-efficacy and collective efficacy were defined as latent factors, and the latter was found to be a better motivator for all segments. For the most car-advocating segment, however, the factors (both self- and collective efficacy) was unsuccessful in inducing any reported motivation to reduce private car use. Assimilation bias seems to influence the respondent's interpretation of marketing messages.<p />  <p>Language: en</p>
LA  - en
SN  - 0967-070X
UR  - http://dx.doi.org/10.1016/j.tranpol.2020.02.006
ID  - ref1
ER  -