TY  - JOUR
PY  - 2020//
TI  - Autonomous vehicles: willingness to pay and the social dilemma
JO  - Transportation research part C: emerging technologies
A1  - Morita, Tamaki
A1  - Managi, Shunsuke
SP  - e102748
EP  - e102748
VL  - 119
IS  - 
N2  - Autonomous driving technologies are advancing rapidly, and determining when consumers ride in driverless vehicles on a daily basis is becoming essential. Using choice experiments, first, we elicit consumers' willingness to pay (WTP) for autonomous driving systems in Japan along with their WTP for hybrid and electric engines. We found in this study that the Japanese consumers' WTP is, on average, lower than the estimates for the US market and is not sufficient to enable autonomous vehicles (AVs) to capture a meaningful share of the existing car market. Second, compared with a previous study in the US, we propose and discuss an expected social dilemma caused by the ethical problems that AVs will face, known as the Trolley Problems. We find that social dilemma may occur because people tend not want to buy "moral" AVs. Third, we explored the determinants of the WTP and social dilemma to find that the credibility of AVs is determined to be a critical factor for the social dilemma.<p />  <p>Language: en</p>
LA  - en
SN  - 0968-090X
UR  - http://dx.doi.org/10.1016/j.trc.2020.102748
ID  - ref1
ER  -