TY  - JOUR
PY  - 2021//
TI  - "I will tell you a story about jihad": ISIS's propaganda and narrative advertising
JO  - Studies in conflict and terrorism
A1  - Kruglova, Anna
SP  - 115
EP  - 137
VL  - 44
IS  - 2
N2  - This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group's social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits' emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group's success in promoting its ideas.<p />  <p>Language: en</p>
LA  - en
SN  - 1057-610X
UR  - http://dx.doi.org/10.1080/1057610X.2020.1799519
ID  - ref1
ER  -