TY  - JOUR
PY  - 2020//
TI  - Consumer response to corporate political statements: evidence from geolocation data
JO  - Social Science Research Network electronic library
A1  - Painter, Marcus
SP  - e3557961
EP  - e3557961
VL  - 2020
IS  - 
N2  - I use Walmart's decision to discontinue sales of certain gun ammunition, ban open carry in stores, and encourage enactment of gun control policy as a setting to study how consumers respond when firms make political statements. Using smartphone-location data to measure foot traffic, I find store visits to Walmart decreased by 3.9% relative to local competitors after Walmart's statement. Traffic in highly Republican counties decreased by 8.5% but increased by 2.7% in highly Democratic counties. The effect persists throughout the post period in highly Republican counties. The results highlight the challenges of stakeholder capitalism amidst an increasingly polarized political landscape.<p />  <p>Language: en</p>
LA  - en
SN  - 1556-5068
UR  - http://dx.doi.org/10.2139/ssrn.3557961
ID  - ref1
ER  -