TY  - JOUR
PY  - 2021//
TI  - How emotional shifts effect youth perceptions of opioid risk and efficacy: testing a Know the Truth campaign narrative
JO  - Health communication
A1  - Adams, Elizabeth Troutman
A1  - Nabi, Robin L.
A1  - Noar, Seth M.
A1  - Evans, Reina
A1  - Widman, Laura
SP  - ePub
EP  - ePub
VL  - ePub
IS  - ePub
N2  - Integrating the extended parallel process model (EPPM) and the emotional flow hypothesis, we tested the persuasive effect of emotional shifts during exposure to a Know the Truth anti-opioid campaign narrative in a sample of middle-school students (n = 480). Testing two emotional flow sequences (threat to efficacy and efficacy to threat) of the Know the Truth narrative against a static (threat-only) emotional condition, we found that youth exposed to any emotional flow narrative reported higher levels of hope and lower levels of fear than those exposed to a threat-only narrative. We also found that a threat to efficacy narrative elicited higher levels of self-efficacy than an efficacy to threat emotional flow condition, suggesting that the emotional sequence influences self-efficacy, a well-established predictor of health behavior change. We conclude that the traditional threat to efficacy emotional flow may be superior to its inverse (efficacy to threat) when communicating with young people about opioid addiction. Implications for message design are discussed.<p />  <p>Language: en</p>
LA  - en
SN  - 1041-0236
UR  - http://dx.doi.org/10.1080/10410236.2021.1921349
ID  - ref1
ER  -