TY  - JOUR
PY  - 2021//
TI  - Key issue operatives in an issue-driven network: public relations as a "pocket of strength" in campus sexual assault awareness and prevention
JO  - Public relations review
A1  - Madden, Stephanie
A1  - Haught, Matthew J.
A1  - James, Adelyn
SP  - e102114
EP  - e102114
VL  - 47
IS  - 5
N2  - Within public relations, little research has been conducted on the relationship between networks and social issues management, particularly issues that are gendered and emotional. Through a social network analysis and in-depth interviews with individuals involved in a public university's sexual assault prevention and awareness work, this study demonstrates a missed opportunity for public relations experts to serve as key issue operatives in an issue-driven network. Specifically, public relations issue operatives can bridge network structural holes in the development and dissemination of comprehensive sexual assault awareness and prevention communication at universities.<p />  <p>Language: en</p>
LA  - en
SN  - 0363-8111
UR  - http://dx.doi.org/10.1016/j.pubrev.2021.102114
ID  - ref1
ER  -