TY  - JOUR
PY  - 2022//
TI  - The influence of packaging on consumers' risk perception of chemical household products
JO  - Applied ergonomics
A1  - Buchmüller, Kim
A1  - Bearth, Angela
A1  - Siegrist, Michael
SP  - e103676
EP  - e103676
VL  - 100
IS  - 
N2  - Chemical household products are found in most households. If consumers are to safely handle such products, they need to be aware of the risks posed by the particular product they are using. Although most countries require that chemical household products feature warning labels (e.g. the Globally Harmonized System of Classification and Labelling of Chemicals), consumers appear to also use other cues to determine the risks associated with a specific product. Thus, we studied the influence of packaging on consumers' risk perception of chemical household products. More specifically, we examined the effect of the colour of the packaging (black or pink packaging versus the original packaging) as well as the presence of images of flowers or food-imitating elements on the packaging. Significant differences with regard to consumer's risk perception were found in terms of all four studied manipulations. Therefore, we conclude that consumers' risk perception can be influenced by the packaging design. In particular, if elements that lower consumer's risk perception (e.g. featuring flowers on the label and food-imitating elements on the packaging) are omitted from the packaging, consumers might be able to more accurately judge the risks associated with a product and so take appropriate safety precautions.<p />  <p>Language: en</p>
LA  - en
SN  - 0003-6870
UR  - http://dx.doi.org/10.1016/j.apergo.2021.103676
ID  - ref1
ER  -