TY  - JOUR
PY  - 2022//
TI  - Potential financial impact on television networks of a ban on alcohol advertising during sports broadcasts in Australia
JO  - Australian and New Zealand journal of public health
A1  - Martino, Florentine
A1  - Ananthapavan, Jaithri
A1  - Moodie, Marj
A1  - Sacks, Gary
SP  - ePub
EP  - ePub
VL  - ePub
IS  - ePub
N2  - OBJECTIVE: This study aimed to assess the potential financial impacts on Australian television networks of a ban on alcohol advertising during sports broadcasts. <br><br>METHODS: We analysed television advertising data from Nielsen, a commercial market research company. The data included details of all advertisements (ads) for the 10 highest-spending alcohol brands on free-to-air television networks in the five largest capital cities in Australia over a 12-month period (November 2018-October 2019). We estimated alcohol advertising spend during sports broadcasts. Financial value per network was estimated using ad duration and total spend per channel. <br><br>RESULTS: There were 10,660 alcohol ads (average of 75 minutes per week) shown during sports broadcasts, amounting to A$14.4 million in revenue to television networks. Forty-five per cent of these ads were at children's viewing times. Channel Seven received the largest amount of alcohol advertising revenue (A$20.8 million), of which A$10.8 million (52.0%) was during sports broadcasts (0.5% of its total advertising revenue). <br><br>CONCLUSIONS: Alcohol advertising during sports broadcasts is pervasive but contributes a relatively small proportion of revenue for television networks. Implications for public health: A ban on alcohol advertising during sport broadcasts is unlikely to have major financial impacts on broadcasters, whilst the health and social benefits are potentially substantial.<p />  <p>Language: en</p>
LA  - en
SN  - 1326-0200
UR  - http://dx.doi.org/10.1111/1753-6405.13223
ID  - ref1
ER  -