TY  - JOUR
PY  - 2022//
TI  - Promoting compassionate responses to disclosures of sexual violence in university settings: exploring the impact of a social marketing campaign
JO  - Violence against women
A1  - Irvine-Collins, Emma
A1  - Moore, Emma
A1  - Cao, Kailun
A1  - Curley, Melissa
A1  - Ablaza, Christine
A1  - Heard, Emma
SP  - ePub
EP  - ePub
VL  - ePub
IS  - ePub
N2  - This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. <br><br>FINDINGS from a survey (n  =  189) and follow-up focus groups (n  =  11) conducted with university students in Australia indicated that exposure to the campaign may support students' self-perceived confidence in responding compassionately to disclosures of sexual violence and raise awareness of university-based formal support services. These findings suggest social marketing may be a useful tool to form part of universities' sexual violence response and prevention strategies. These findings may help inform future university campaigns.<p />  <p>Language: en</p>
LA  - en
SN  - 1077-8012
UR  - http://dx.doi.org/10.1177/10778012221134822
ID  - ref1
ER  -