TY  - JOUR
PY  - 2022//
TI  - How likely will a mode shift occur? - Evaluating the demographic and location differences between potential and existing users of sustainable transportation modes
JO  - Proceedings of the Human Factors and Ergonomic Society annual meeting
A1  - Pan, Meiyu
A1  - Ryan, Alyssa
SP  - 330
EP  - 334
VL  - 66
IS  - 1
N2  - Transportation mode shift programs do not target specific individuals. Therefore, they are less effective in terms of facilitating mode shifts among existing single-occupancy vehicle (SOV) users. Through a widespread survey-based approach, this proposal compared the demographic and location characteristics of those whose best and second-best mobility option is public transit, micromobility, and carpool and evaluate how likely existing SOV users will shift to the more sustainable mobility options. The demographics and location patterns of the carpool nudgeable audience were found to be substantially different from existing carpool users, implying a lower likelihood for them to shift mode. The results can be used by state and regional agencies with sustainability goals to develop more targeted and effective mode shift programs.<p />  <p>Language: en</p>
LA  - en
SN  - 2169-5067
UR  - http://dx.doi.org/10.1177/1071181322661088
ID  - ref1
ER  -