TY - JOUR PY - 2022// TI - Extending psychological reactance theory to include denial of threat and media sharing intentions as freedom restoration behavior JO - Communication research reports A1 - McGuire, Noel H. A1 - Ball, Hannah SP - 136 EP - 146 VL - 39 IS - 3 N2 - This study extends psychological reactance theory by examining denial of a public health threat and resistance toward media sharing as two novel types of freedom restoration. Participants (N = 220) were randomly assigned to watch a video advocating COVID-19 guidelines and completed an online survey assessing corresponding perceptions and behavioral intentions.

RESULTS of structural equation modeling supported the two-step model of reactance: greater perceived freedom threat was related to greater reactance, which in turn was linked to lower intentions to comply with COVID-19 guidelines, lower intentions to share the video with one's online social network, and greater denial of COVID-19 as a public health threat. Implications for psychological reactance theory and health campaign design are discussed.

Language: en

LA - en SN - 0882-4096 UR - http://dx.doi.org/10.1080/08824096.2022.2058480 ID - ref1 ER -