TY  - JOUR
PY  - 2022//
TI  - Measuring customer perception towards road transport department branches based on content analysis
JO  - Malaysian journal of computing
A1  - Abd Aziz, Wan Aqmal Azhar W.
A1  - Sharif, S. Sarifah Radiah
A1  - Mohamed, Wan Mazlina Wan
SP  - 1056
EP  - 1066
VL  - 7
IS  - 1
N2  - Customer perception is an important element for all service providers including government office. The road transport enforcer, Road Transport Department (RTD) Malaysia always ensures that the customers are satisfied with their services especially at their service counters throughout the country. Customer perception is shaped by multiple variables including direct and indirect interaction offered by government office like RTD. In this study, customers' perception towards RTD Perak state is explored. This includes all six branches within Perak state which are UTC Ipoh branch, Taiping Branch, Manjung Branch, Tapah Branch and Teluk Intan Branch, based on google maps review star rating. Details analysis on the comments left by the customers is done using content analysis and correlation analysis. Result shows the positive impact for the RTD especially and all public servant agencies generally<p />  <p>Language: en</p>
LA  - en
SN  - 2231-7473
UR  - http://dx.doi.org/10.24191/mjoc.v7i1.15661
ID  - ref1
ER  -