TY - JOUR PY - 2023// TI - Using behavioral economics to optimize safer undergraduate late-night transportation JO - Journal of applied behavior analysis A1 - Gelino, Brett W. A1 - Graham, Madison E. A1 - Strickland, Justin C. A1 - Glatter, Hannah W. A1 - Hursh, Steven R. A1 - Reed, Derek D. SP - ePub EP - ePub VL - ePub IS - ePub N2 - Many universities sponsor student-oriented transit services that could reduce alcohol-induced risks but only if services adequately anticipate and adapt to student needs. Human choice data offer an optimal foundation for planning and executing late-night transit services. In this simulated choice experiment, respondents opted to either (a) wait an escalating delay for a free university-sponsored "safe" option, (b) pay an escalating fee for an on-demand rideshare service, or (c) pick a free, immediately available "unsafe" option (e.g., ride with an alcohol-impaired driver). Behavioral-economic nonlinear models of averaged-choice data describe preference across arrangements. Best-fit metrics indicate adequate sensitivity to contextual factors (i.e., wait time, preceding late-night activity). At short delays, students preferred the free transit option. As delays extend beyond 30 min, most students preferred competing alternatives. These data depict a policy-relevant delay threshold to better safeguard undergraduate student safety.
Language: en
LA - en SN - 0021-8855 UR - http://dx.doi.org/10.1002/jaba.1029 ID - ref1 ER -