TY  - JOUR
PY  - 2024//
TI  - Injury mortality of children and adolescents aged 0-19 years -- China, 2010-2021
JO  - China CDC weekly
A1  - Zhou, Jingtao
A1  - Zhao, Min
A1  - Huang, Hao
A1  - Schwebel, David C.
A1  - Ning, Peishan
A1  - Rao, Zhenzhen
A1  - Cheng, Peixia
A1  - Li, Li
A1  - Hu, Guoqing
SP  - 294
EP  - 299
VL  - 6
IS  - 14
N2  - Publics' reactions to corporate social advocacy (CSA) initiatives can be influenced not only by their agreement with companies' issue stances but also by their pre-existing perceptions of the companies involved. With the purpose of providing a more comprehensive understanding of CSA outcomes, this study draws on social identity theory and examines how consumer-company stance congruence in CSA interacts with consumer publics' pre-existing corporate attitude to influence their boycott and buycott intentions. Using real companies, two experiments were conducted with CSA on two socio-political issues: abortion laws (N = 258) and gun laws (N = 257). The results from Experiment 2 showed a buffering effect of positive pre-existing corporate attitude on publics' boycott intentions, when they have incongruent issue stances with companies. In Experiment 1, publics' perceived like-minded opinions opposing CSA were also found to boost their boycott intention. This study adds a nuanced understanding of the triadic consumer-issue-company dynamics in CSA from the social identity and public opinion perspectives, providing useful guidelines for CSA practices.<p />  <p>Language: en</p>
LA  - en
SN  - 2096-7071
UR  - http://dx.doi.org/10.46234/ccdcw2024.057
ID  - ref1
ER  -