TY - JOUR PY - 2024// TI - A randomized trial of behavioral interventions yielding sustained reductions in distracted driving JO - Proceedings of the National Academy of Sciences of the United States of America A1 - Ebert, Jeffrey P. A1 - Xiong, Ruiying A. A1 - Khan, Neda A1 - Abdel-Rahman, Dina A1 - Leitner, Aaron A1 - Everett, William C. A1 - Gaba, Kristen L. A1 - Fisher, William J. A1 - McDonald, Catherine C. A1 - Winston, Flaura K. A1 - Rosin, Roy M. A1 - Volpp, Kevin G. A1 - Barnett, Ian J. A1 - Wiebe, Douglas J. A1 - Halpern, Scott D. A1 - Delgado, Mucio Kit SP - e2320603121 EP - e2320603121 VL - 121 IS - 32 N2 - Distracted driving is responsible for nearly 1 million crashes each year in the United States alone, and a major source of driver distraction is handheld phone use. We conducted a randomized, controlled trial to compare the effectiveness of interventions designed to create sustained reductions in handheld use while driving (NCT04587609). Participants were 1,653 consenting Progressive® Snapshot® usage-based auto insurance customers ages 18 to 77 who averaged at least 2 min/h of handheld use while driving in the month prior to study invitation. They were randomly assigned to one of five arms for a 10-wk intervention period. Arm 1 (control) got education about the risks of handheld phone use, as did the other arms. Arm 2 got a free phone mount to facilitate hands-free use. Arm 3 got the mount plus a commitment exercise and tips for hands-free use. Arm 4 got the mount, commitment, and tips plus weekly goal gamification and social competition. Arm 5 was the same as Arm 4, plus offered behaviorally designed financial incentives. Postintervention, participants were monitored until the end of their insurance rating period, 25 to 65 d more. Outcome differences were measured using fractional logistic regression. Arm 4 participants, who received gamification and competition, reduced their handheld use by 20.5% relative to control (P < 0.001); Arm 5 participants, who additionally received financial incentives, reduced their use by 27.6% (P < 0.001). Both groups sustained these reductions through the end of their insurance rating period.
Language: en
LA - en SN - 0027-8424 UR - http://dx.doi.org/10.1073/pnas.2320603121 ID - ref1 ER -