TY  - JOUR
PY  - 1996//
TI  - A Cost/Benefit Analysis of a 5-Month Intensive Alcohol-Impaired Driving Road Check Campaign
JO  - Annual proceedings of the Association for the Advancement of Automotive Medicine
A1  - Mercer, G. William
A1  - Kristiansen, L.
A1  - Cooper, P. J.
SP  - 283
EP  - 292
VL  - 40
IS  - 
N2  - Paid police overtime, supported by paid media advertisments, was used to mount a 5-month, alcohol-impaired driving road check campaign, which checked drivers at a rate of about 21% of the area population per month. Public attitudes and awareness changed, drivers' blood alcohol content (BAC) levels dropped, alcohol-related crash surrogates fell below the projected levels, a cost/benefit ratio of about 1:3.4 was realized in reduced crash costs for the insurer that funded the program. However, when police visibility and media levels fell off, crash proportions rose to non-enforcement levels, even though charge rates increased.     <p>Language: en</p>
LA  - en
SN  - 1540-0360
UR  - http://dx.doi.org/
ID  - ref1
ER  -