TY  - JOUR
PY  - 1984//
TI  - Drinking and driving: toward a broader understanding of the role of mass media
JO  - Journal of public health policy
A1  - Wallack, L.
SP  - 471
EP  - 496
VL  - 5
IS  - 4
N2  - It has become commonplace to launch public information mass media campaigns as a means for addressing alcohol-related problems. The results of these efforts, whether directed to preventing alcohol-impaired driving or alcohol problems in general, have been disappointing. This article attempts to initiate discussion about the role of mass media in the prevention of drinking /driving that is based on a broader understanding of both alcohol problems and mass media.    <p>Language: en</p>
LA  - en
SN  - 0197-5897
UR  - http://dx.doi.org/
ID  - ref1
ER  -