TY  - JOUR
PY  - 2008//
TI  - Effective communication during an influenza pandemic: the value of using a crisis and emergency risk communication framework
JO  - Health promotion practice
A1  - Reynolds, B.
A1  - Quinn, Sandra Crouse
SP  - 13S
EP  - 17S
VL  - 9
IS  - 4
N2  - During a crisis, an open and empathetic style of communication that engenders the public's trust is the most effective when officials are attempting to galvanize the population to take a positive action or refrain from a harmful act. Although trust is imperative in a crisis, public suspicions of scientific experts and government are increasing for a variety of reasons, including access to more sources of conflicting information, a reduction in the use of scientific reasoning in decision making, and political infighting. Trust and credibility-which are demonstrated through empathy and caring, competence and expertise, honesty and openness, and dedication and commitment-are essential elements of persuasive communication.<p />  <p>Language: en</p>
LA  - en
SN  - 1524-8399
UR  - http://dx.doi.org/10.1177/1524839908325267
ID  - ref1
ER  -