TY  - JOUR
PY  - 2003//
TI  - A radio-based approach to promoting gun safety: process and outcome evaluation implications and insights
JO  - Health communication
A1  - Meyer, Gabriele
A1  - Roberto, Anthony J.
A1  - Atkin, Charles K.
SP  - 299
EP  - 318
VL  - 15
IS  - 3
N2  - Three radio public service announcements (PSA) were created to increase knowledge of 10 gun-safety practices in a mid-Michigan county. Concurrently, a direct-mail coupon highlighting the same gun-safety practices was disseminated to over 70,000 households in the same county. Results of a telephone survey indicate that, compared to unexposed individuals, those who were exposed to the PSA were able to name significantly more gun-safety practices. Specifically, significant differences between those exposed to the PSA versus those not exposed were found for 5 gun-safety practices, as well as for a 4-item index measuring gun locking and storage behaviors, and a 9-item index that included all gun-safety practices.
LA  - 
SN  - 1041-0236
UR  - http://dx.doi.org/
ID  - ref1
ER  -