Citation

Cumbie BA, Sankar CS. J. Conting. Crisis Manage. 2010; 18(3): 155-164.

Copyright

(Copyright © 2010, John Wiley and Sons)

DOI

10.1111/j.1468-5973.2010.00612.x

PMID

unavailable

Abstract

This study explores the application of Innovation Diffusion Theory (IDT) to the adoption of disaster‐related preventative measures from a community perspective. A literature review showed that relative advantage, value and need compatibility, and network connectivity are important factors in the adoption decision. In order to prioritize among these factors, the researchers gathered information from response and recovery personnel. A content analysis of the transcripts revealed effective network interconnectivity as the most important factor. This research contributes by applying IDT and content analysis methods to disaster‐related preventative measures for a community. Based on the research results, we recommend that communities collect geospatial infrastructure data and populate it in information systems so that the community might recover from disasters quickly.