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Citation |
Chiang CY, Jogaratnam G. J. Vacat. Mark. 2006; 12(1): 59-70. |
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Copyright |
(Copyright © 2006, SAGE Publishing) |
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DOI |
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PMID |
unavailable |
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Abstract |
Increasingly women choose to travel alone instead of traveling with others or with groups. This study assessed why women travel alone for leisure purposes. An on-line questionnaire was developed to collect data for this study. Survey participants were 194 women who had solo travel experiences for pleasure. Using a factor analysis approach, five motivational dimensions for women who travel alone were derived, namely, experience, escape, relax, social, and self-esteem. The importance of the five motivational factors was significantly different based on the demographic and trip characteristics of the respondents. |