Citation

Fominaya CF. Contemp. Soc. Sci. 2011; 6(3): 289-307.

Copyright

(Copyright © 2011, Informa - Taylor and Francis Group)

DOI

10.1080/21582041.2011.603910

PMID

unavailable

Abstract

This article analyses the "13-M" flash mob protests following the 11-M terrorist bombings in Madrid and immediately preceding the Spanish General Elections of 14 March 2004. The Governing Popular Party's insistence that ETA were the main suspects, despite contradictory evidence, led to a widespread perception that they were deliberately misleading the public for electoral purposes. This sparked the indignation and mobilisation of thousands of citizens on 13 March, in an illegal unprecedented ?flash mob? protest. Contrary to the two main explanations in the literature, I argue that the 13-M protests were neither purely spontaneous manifestations of public opinion, nor the result of Socialist Party machinations. Autonomous social movement activists used cell phones and the internet to mobilise previously established networks for a protest that quickly spread as critiques and demands they were making resonated with an important segment of public opinion. Drawing on ethnographic, primary and secondary data, this analysis provides an inside look at the mobilising structures and motives behind an important protest and adds to our understanding of political flash mobs in the 21st century.