Citation

Ball S. J. Soc. Iss. 1976; 32(4): 8-17.

Copyright

(Copyright © 1976, Society for the Psychological Study of Social Issues, Publisher John Wiley and Sons)

DOI

10.1111/j.1540-4560.1976.tb02504.x

PMID

unavailable

Abstract

The impact of television in general cannot be accurately assessed, but it is argued that reasonable assessments can be made of the impact of specific television programs. The components of three areas that pose special problems to the evaluation of television programs are discussed: design, sampling, and measurement. Methods for ameliorating difficulties in these problem areas are suggested.

Language: en