Citation

Nass CI, Lee KM. J. Exp. Psychol. Appl. 2001; 7(3): 171-181.

Affiliation

Department of Communication, Stanford University, McClatchy Hall, Building 120, Stanford, California 94305-2050, USA. nass@stanford.edu

Copyright

(Copyright © 2001, American Psychological Association)

DOI

unavailable

PMID

11676096

Abstract

Would people exhibit similarity-attraction and consistency-attraction toward unambiguously computer-generated speech even when personality is clearly not relevant? In Experiment 1, participants (extrovert or introvert) heard a synthesized voice (extrovert or introvert) on a book-buying Web site. Participants accurately recognized personality cues in text to speech and showed similarity-attraction in their evaluation of the computer voice, the book reviews, and the reviewer. Experiment 2, in a Web auction context, added personality of the text to the previous design. The results replicated Experiment 1 and demonstrated consistency (voice and text personality)-attraction. To maximize liking and trust, designers should set parameters, for example, words per minute or frequency range, that create a personality that is consistent with the user and the content being presented.

Language: en