Citation

Lechuga J. Hisp. J. Behav. Sci. 2008; 30(3): 324-339.

Copyright

(Copyright © 2008, SAGE Publishing)

DOI

10.1177/0739986308319570

PMID

unavailable

Abstract

Recent evidence suggests that culture is a dynamic construct activated in response to cues encountered in a given situation. Research on acculturation indicates that this is a complex construct that might be domain specific. Two studies were undertaken to investigate the effect of two ways of priming culture on acculturation and enculturation scores in a Hispanic population. In study 1 (N = 59) culture was primed by exposing participants to cultural icons and symbols representative of Mexican and American Culture. In study 2 (N = 145) culture was primed by randomly assigning participants to answer questionnaires in English or Spanish.

RESULTS suggest that affiliation with host and/or heritage cultures is a malleable construct. Implications for acculturation measurement are discussed.

Language: en