Citation

Pramberg P. Transp. Eng. Aust. 2004; 9(2): 49-52.

Copyright

(Copyright © 2004, Engineers Australia)

DOI

unavailable

PMID

unavailable

Abstract

Voluntary travel behaviour change initiatives are based on a targeted and personalised marketing approach which empowers people to change their travel behaviour. It enables each participant to review and adjust their own travel behaviour to achieve reductions in vehicle travel within the context of their lifestyle and transport needs. The Australian Government has recognised the potential of travel behaviour change initiatives by providing $6.5 million funding for a National Travel Behaviour Change Program (NTBCP). The NTBCP partners will engage all levels of government and stakeholders in a nationally coordinated effort to address the growth in transport greenhouse emissions through influencing individual travel behaviour decisions. The activities undertaken by the project partners will be conducted under the TravelSmart brand encouraging people to choose sustainable alternatives such as walking, cycling, using public transport, smarter car use (car pooling) and travel choice alternatives to single passenger car use. Projects will be conducted in communities, workplaces, schools and large destinations such as hospitals and universities.

Language: en