Citation

Joyce SN, Martinez M. Int. J. Commun. 2017; 11: 200-236.

Copyright

(Copyright © 2017, USC Annenburg Press)

DOI

unavailable

PMID

unavailable

Abstract

This article addresses the representation of domestic violence in two Brazilian prime-time TV Globo telenovelas--Mulheres Apaixonadas and A Regra do Jogo--through the use of social merchandising about domestic violence. We conclude that, although the story lines in these two programs might seem progressive and empowering to women who seek to leave their abusers, ultimately they fall short in one important aspect: Women's way out is usually through a new romantic relationship. We also note that a recent insertion of domestic violence social merchandising has failed, turning the depiction of domestic violence, instead, into a spectacle. Another interesting finding is that domestic violence is portrayed solely as a women's issue and not a domestic one involving power.


Copyright © 2017 (Samantha Nogueira Joyce & Monica Martinez). Licensed under the Creative Commons
Attribution Non-commercial No Derivatives

Language: en