Citation

DeRicco DA, Niemann JE. J. Appl. Behav. Anal. 1980; 13(1): 149-152.

Copyright

(Copyright © 1980, Wiley-Blackwell)

DOI

10.1901/jaba.1980.13-149

PMID

7364693

PMCID

PMC1308114

Abstract

One female subject drank beer with four female confederate models and two participant observers in a small town tavern. A single subject repeated measures reversal design was used. Condition 1 indicated subject baseline drinking rate. For the first intervention one confederate modeled at a rate 50% less than the subject's baseline rate. Interventions II and III were identical to Intervention I except that two confederates modeled at a rate 50% less than the subject's baseline rate for Intervention II and four confederates modeled at a rate 50% less than the subject's baseline rate for Intervention III. Interventions were separated by returns to baseline. The study was concluded with a final return to baseline. There was no change in subject drinking rate as a function of either one or two confederates modeling the 50% rate. However, when four models drank at the lower rate, subject drinking rate matched that of the four confederate models. Implications and suggestions for further research on modeling are presented.

Language: en