Citation

Al Khaja KAJ, AlKhaja AK, Sequeira RP. J. Public Health Policy 2018; 39(3): 343-357.

Affiliation

Department of Pharmacology & Therapeutics, College of Medicine & Medical Sciences, Arabian Gulf University, P.O. Box 22979, Manama, Kingdom of Bahrain.

Copyright

(Copyright © 2018, Holtzbrinck Springer Nature Publishing Group -- Palgrave-Macmillan)

DOI

10.1057/s41271-018-0131-2

PMID

29795521

Abstract

Dissemination of misleading drug information through social media can be detrimental to the health of the public. This study, carried out in Bahrain, evaluated the truthfulness of 22 social media claims about drugs (72.7%), dietary supplements (22.7%), and toxic bisphenol-A (4.5%). They circulated on WhatsApp platform, as case studies. We categorized claims as objectively true, false, or potentially misleading. The content analysis revealed that "potentially misleading" claims were the most frequent messages (59.1%). They tend to exaggerate the efficacy or safety without sufficient evidence to substantiate claims. False claims (27.3%) were likely due to unfair competition or deception. Overall, 13.6% of the messages were objectively true claims that could withstand regulatory scrutiny. Majority of the drug-related messages on social media were potentially misleading or false claims that lacked credible evidence to support them. In the public interest, regulatory authorities should monitor such information disseminated via social media platforms.

Language: en

Keywords

Bahrain; Drug-related claims; Evidence base; Independent third-party misinformation; Public; Social media; User-generated content