Citation

Davies EL. Psychol. Health 2019; 34(4): 403-421.

Affiliation

Faculty of Health and Life Sciences , Oxford Brookes University , Oxford , United Kingdom.

Copyright

(Copyright © 2019, Informa - Taylor and Francis Group)

DOI

10.1080/08870446.2018.1532510

PMID

30614287

Abstract

OBJECTIVE: The aim of the present study was to explore whether constructs within the Prototype Willingness Model (PWM) predicted risky drinking as measured by AUDIT-C, drinking harms and unplanned drunkenness in a sample of UK young adults. Previous studies exploring the PWM often do not use validated measures of alcohol consumption, and the outcomes of risky drinking are underexplored.

DESIGN: An online prospective study design with 4 week follow-up was employed and 385 young adults completed the study (M age = 21.76, SD = 3.39, 69.6% female; 85.2% students). MAIN OUTCOME MEASURES: Intentions to get drunk, AUDIT-C, drinking harms experienced in the last 4 weeks, and unplanned drunkenness in the last 4 weeks.

RESULTS: Heavy and non-drinker prototype similarity predicted AUDIT-C, drinking harms and unplanned drunkenness when controlling for past behaviour and reasoned action pathway constructs. Intentions and willingness both mediated the relationship between prototype perceptions and AUDIT-C.

CONCLUSION: This study supports the use of the PWM in the prediction of AUDIT-C, drinking harms and unplanned drinking in a UK sample. Prototype perceptions influenced behaviour via both reasoned and reactive cognitions. Targeting similarity to heavy and non-drinker prototypes should be the focus of future interventions in this population.

Language: en

Keywords

Prototype Willingness Model; alcohol; drinking harms; unplanned behaviour; young adults