SAFETYLIT WEEKLY UPDATE

We compile citations and summaries of about 400 new articles every week.
Email Signup | RSS Feed

HELP: Tutorials | FAQ
CONTACT US: Contact info

Search Results

Journal Article

Citation

Duong HT, Liu J. Am. J. Health Educ. 2019; 50(1): 25-39.

Copyright

(Copyright © 2019, American Alliance for Health, Physical Education, Recreation and Dance, Publisher Informa - Taylor and Francis Group)

DOI

10.1080/19325037.2018.1548315

PMID

unavailable

Abstract

BACKGROUND: Research has documented the impact of descriptive norms on tobacco use, but few studies have investigated how media exposure shapes e-cigarette use norms.

PURPOSE: The purpose of this study was to examine how exposure to e-cigarette-related news articles shapes individuals' descriptive norm perceptions about real-world e-cigarette use.

METHOD: The study implemented an experiment with a 2 normative direction (high vs low prevalence) × 2 exposure dosage (single vs double dose) between-subjects factorial design (N = 298). Analysis of variance and thematic analysis were conducted.

RESULTS: Normative direction and exposure dosage of prevalence information contained in the news articles interacted to influence perceived descriptive norms. Increasing the dosage of prevalence information enhanced descriptive norm perceptions in low-prevalence conditions only. Participants relied on institutional signals and behavioral cues to infer descriptive norms when prevalence information was absent in the news.

DISCUSSION: The study investigates the underlying mechanism of how news articles may influence normative perceptions.Translation to Health Educational Practice: Given that news media may inadvertently form social norms that are conducive to e-cigarette use behavior, Health Educators should pay attention to descriptive norms emanated from the news media environment. They should also consider norm debiasing strategies and the integration of dosage of low-prevalence information into social norm messages.


Language: en

NEW SEARCH


All SafetyLit records are available for automatic download to Zotero & Mendeley
Print