Citation

Bochniak S, Lammers HB. Percept. Mot. Skills 1991; 73(1): 77-78.

Affiliation

Dept. of Marketing, California State University, Northridge 91330.

Copyright

(Copyright © 1991, SAGE Publishing)

DOI

unavailable

PMID

1945724

Abstract

In a 2 x 2 completely randomized factorial experiment, 24 women and 16 men rated the perceived effectiveness of an earthquake preparedness advertisement which contained either a picture or no picture of prior earthquake damage and contained either statistics or no statistics on likelihood of an earthquake. A main effect for superiority of the picture was found. The presence of statistics had no main or interactive effects on the perceived effectiveness of the advertisement.

Language: en