Citation

McComas KA, Trumbo CW, Besley JC. J. Health Commun. 2007; 12(6): 527-549.

Affiliation

Cornell University, Ithaca, New York 14853, USA. kam19@cornell.edu

Copyright

(Copyright © 2007, Informa - Taylor and Francis Group)

DOI

10.1080/10810730701508245

PMID

17763051

Abstract

Holding a public meeting is a frequent method of communicating with community residents during official investigations into possible cancer clusters; however, there has been little formal research into the effectiveness of this method of health communication. This article presents research examining the influence of public meetings held during ongoing cancer cluster investigations in six U.S. communities. Drawing on social psychological theories of organizational justice, it examines the degree to which three specific elements of justice, including having a voice in the process, receiving fair interactional treatment, and facing equal risk of loss (i.e., cancer), influenced five outcome variables: meeting satisfaction, community connectedness, willingness to accept meeting outcomes or recommendations, willingness to attend future public meetings, and concern about the potential cancer cluster. The analysis of data collected from meeting attendees who responded to the mailed survey (N = 165) confirms a strong role for justice concerns in public meeting evaluations. In particular, perceptions of voice and interactional treatment had consistently large effects on the outcome variables, suggesting that managing a fair public engagement process can contribute to positive civic outcomes even during periods of heightened community concern about area cancer rates.

Language: en