Citation

Killos LF, Hancock LC, Wattenmaker McGann A, Keller AE. J. Am. Coll. Health 2011; 59(3): 228-230.

Affiliation

National Social Norms Institute, University of Virginia, Charlottesville, Virginia.

Copyright

(Copyright © 2011, Informa - Taylor and Francis Group)

DOI

10.1080/07448481.2010.497830

PMID

21186455

Abstract

Objective: Social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers"). Methods: American College Health Association's National College Health Assessment questions are used to evaluate actual and perceived use. Additional survey questions assess individual exposure to the interventions. Results: The authors find "clicker" technology to be more effective than social norms poster media alone in reducing misperceptions of normative alcohol use for those students who attended clicker sessions. Conclusion: Poster SNM campaigns may be most effective when supported by group "clicker" heath-related sessions.

Language: en