Citation

Brown B, Russell A. Proc. Int. Counc. Alcohol Drugs Traffic Safety Conf. 1995; 1995: 199-204.

Copyright

(Copyright © 1995, The author(s) and the Council, Publisher International Council on Alcohol, Drugs and Traffic Safety)

DOI

unavailable

PMID

unavailable

Abstract

In the years since Mothers Against Drunk Driving (MADD) began, dramatic improvement in highway safety in the United States has resulted. In the fifteen years since the group's inception, attitudes and behavior have changed and MADD's work has been credited as an important factor in reducing alcohol-related traffic deaths to approximately 42 percent of such fatalities. Recent surveys recognized MADD as America's best-liked charity and the most widely recognized group fighting drunk driving. MADD has used public education programs, victim assistance, and legislative activism, helped along by active cooperation of federal, state and local officials and law enforcement, to accomplish its goals. One of the newer programs, "Rating the States," has proven effective in prompting legislative action that had repeatedly been delayed. MADD's formation and growth as a volunteer organization offers an example with potential for expansion to other countries. A look at its mission, training, programs and accomplishments could help those who are interested in applying citizen activism to other social problems.