Citation

Mussweiler T, Forster J. J. Pers. Soc. Psychol. 2000; 79(4): 507-520.

Affiliation

Department of Psychology, Universität Würzburg, Germany. mussweiler@psychologie.uni-wuerzburg.de

Copyright

(Copyright © 2000, American Psychological Association)

DOI

unavailable

PMID

11045736

Abstract

Four studies suggest that priming may yield directionally different effects on social perception and behavior if perceptual and behavioral experiences with the stimulus diverge. This seems true for sex and aggression: Men are more likely to behave aggressively than women, whereas women are more likely to perceive aggressive behavior than men. Using a sequential priming paradigm, Study 1 demonstrates that a basic semantic link between sex and aggression exists for both genders. This link, however, has opposing behavioral and perceptual consequences for men and women. Studies 2 and 3 demonstrate that sex priming facilitates aggressive behavior only for men. Study 4 shows that only women perceive the ambiguously aggressive behavior of a male target person as more aggressive after sex priming. Thus, the perceptual and behavioral responses to sex priming are consistent with the experiences men and women typically have with sex and aggression.

Language: en