Citation

Cooke R, French DP. Psychol. Health 2011; 26(9): 1225-1240.

Affiliation

Psychology, School of Life & Health Sciences, Aston University, Aston Triangle, Birmingham, B4 7ET, UK.

Copyright

(Copyright © 2011, Informa - Taylor and Francis Group)

DOI

10.1080/08870446.2011.572260

PMID

21678186

Abstract

This study examined the moderating effect of context and timeframe on the predictive ability of Theory of Planned Behaviour (TPB) constructs. Three hundred and eighty-three students completed TPB measures either in a campus bar or a library and were randomly allocated to one of three timeframe conditions: tonight, tomorrow or next week. There was a three-way interaction such that the subjective norms of participants in a bar were more predictive of their intentions to binge drink that night, whereas the subjective norms of participants in a library were less predictive of intentions to binge drink that night. This research provides empirical evidence that ignoring context may result in underestimation of the importance of normative factors in binge drinking. It also suggests that other research utilising the TPB needs to take greater account of the impact of context of data collection, which has been neglected to date.

Language: en