Citation

Bushman BJ, Bonacci AM. J. Appl. Psychol. 2002; 87(3): 557-564.

Affiliation

Department of Psychology, Iowa State University, Ames 50011-3180, USA. bushman@iastate.edu

Copyright

(Copyright © 2002, American Psychological Association)

DOI

unavailable

PMID

12090613

Abstract

Participants watched a violent, sexually explicit, or neutral TV program that contained 9 ads. Participants recalled the advertised brands. They also identified the advertised brands from slides of supermarket shelves. The next day, participants were telephoned and asked to recall again the advertised brands. Results showed better memory for people who saw the ads during a neutral program than for people who saw the ads during a violent or sexual program both immediately after exposure and 24 hr later. Violence and sex impaired memory for males and females of all ages, regardless of whether they liked programs containing violence and sex. These results suggest that sponsoring violent and sexually explicit TV programs might not be a profitable venture for advertisers.

Language: en