Citation

Potts R, Runyan DK, Zerger A, Marchetti K. J. Pediatr. Psychol. 1996; 21(4): 517-528.

Affiliation

Department of Psychology, Oklahoma State University, Stilwater 74078-0250, USA.

Copyright

(Copyright © 1996, Oxford University Press)

DOI

unavailable

PMID

8863461

Abstract

Examined frequency and characteristics of safety behaviors in television programs popular with child audiences. A sample of 52 programs was coded for safety event location, demographic characteristics of safety models, social and physical contexts of safety events, and successful or unsuccessful outcomes of safety behaviors. Results indicate an overall rate of 13 safety behaviors per hour, with hour half of all safety behaviors located in commercial advertisements. Most safety behaviors were performed by made adult characters, had limited relevance for children, and were not associated with either positive or negative outcomes. Findings are discussed in terms of their relevance for observational learning of safety behaviors by child viewers.

Language: en