Citation

Gurney GF, McNaught ED, Bryden JE. Transp. Res. Rec. 1978; 681: 6-9.

Copyright

(Copyright © 1978, Transportation Research Board, National Research Council, National Academy of Sciences USA, Publisher SAGE Publishing)

DOI

unavailable

PMID

unavailable

Abstract

A study was made to determine whether highway signs which were yellow-on-brown (the Adirondack Park, New York, colors)-rather than white on green, blue or brown-would perform as well as those with standard colors. It was divided into two phases: an aesthetic appraisal (both by photographic documentation and an opinion survey) and measurements of visibility and legibility. The latter indicated that the new color scheme exceeded the accepted legibility standard of 6 m/cm (50 ft/in) of letter height during daylight. Furthermore, four-fifths of the drivers interviewed in an opinion survey in the Adirondack Park favored use of yellow-on-brown signs on park highways.