Citation

Stopher PR, Ergün G. Transp. Res. Rec. 1979; 728: 59-65.

Copyright

(Copyright © 1979, Transportation Research Board, National Research Council, National Academy of Sciences USA, Publisher SAGE Publishing)

DOI

unavailable

PMID

unavailable

Abstract

he paper describes an investigation of various segmentation bases for capturing the behavioral differences in urban recreation demand. The analysis and evaluation of the segmentation bases were mainly achieved through the calibration of disaggregate quantal choice models (by using the multinomial logit technique) for each population segment and statistical comparison of these models and their estimated coefficients. After a preliminary elimination, three segmentation bases were selected for detailed evaluation: stage in the family life cycle, recreation-activity attractiveness, and geographic location. For each of the categories of these bases, a recreation-activity choice (a detailed trip-purpose) model was calibrated. These segment models were then compared with the pooled model both in terms of the overall goodness of fit and in terms of the differences in their coefficient estimates. Each of the segmentation schemes that was tried revealed significant differences and most of these differences bear plausible relation to the segmentation variables. Significant behavioral variations, which may result from differences in tastes, motivations, and personalities, may be captured through population segmentation.