Citation

Cialdini RB, Martin SJ, Goldstein NJ. Behav. Sci. Policy 2015; 1(1): 21-27.

Copyright

(Copyright © 2015, Brookings Institution Press)

DOI

10.1353/bsp.2015.0008

PMID

unavailable

Abstract

Policymakers traditionally have relied upon education, economic incentives, and legal sanctions to influence behavior and effect change for the public good. But recent research in the behavioral sciences points to an exciting new approach that is highly effective and cost-efficient. By leveraging one or more of three simple yet powerful human motivations, small changes in reframing motivational context can lead to significant and policy-relevant changes in behaviors.

Language: en