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Citation
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Vingilis E, Yıldırım-Yenier Z, Vingilis-Jaremko L, Wickens C, Seeley J, Fleiter J, Grushka DH. Traffic Injury Prev. 2017; 18(6): 606-615. |
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Affiliation
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a Department of Family Medicine , University of Western Ontario, London, Canada, 2nd Floor, Western Centre for Public Health and Family Medicine 1151 Richmond Street, London , ON , Canada N6A 5C1. |
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Abstract
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OBJECTIVE: Entry of terms reflective of extreme risky driving behaviours into the YouTube website yields millions of videos. The majority of the top 20 highly subscribed automotive YouTube websites are focused on high performance vehicles, high speed and often risky driving. Moreover, young men are the heaviest users of online video sharing sites, overall streaming more videos and watching them longer than any other group. The purpose of the paper is to review the literature on YouTube videos and risky driving.
METHODS: A systematic search was performed using the following specialized database sources: Scopus, pubmed, Web of Science, ERIC and Google Scholar for the years 2005-2015 for articles in the English language. Search words included: YouTube AND driving, YouTube AND speeding, YouTube AND racing.
RESULTS: No published research was found on the content of risky driving videos or on the effects of these videos on viewers. This literature review presents the current state of our published knowledge on the topic, which includes a review of the effects of mass media on risky driving cognitions, attitudes and behaviour, similarities and differences between mass and social media, information on the YouTube platform, psychological theories that could support YouTube's potential effects on driving behaviour and two examples of risky driving behaviours ("sidewalk skiing" and "ghost riding the whip") suggestive of varying levels of modelling behaviour in subsequent YouTube videos.
CONCLUSIONS: Every month about 1,000,000,000 individuals are reported to view YouTube videos (ebizMBA Guide, 2015) and young men are the heaviest users, overall streaming more YouTube videos and watching them longer than women and other age groups (Nielsen 2011 ). This group is also the most dangerous group in traffic, engaging in more per capita violations and experiencing more per capita injuries and fatalities (e.g. Reason et al. 1990 ; Parker et al. 1995 ; Transport Canada 2008 , 2015; World Health Organization 2015 ). YouTube also contains many channels depicting risky driving videos. The time has come for the traffic safety community to begin exploring these relationships.
Language: en |