Citation

Ortiz RR, Shafer A. J. Am. Coll. Health 2018; 66(6): 450-456.

Affiliation

School of Journalism and Communication , University of Oregon.

Copyright

(Copyright © 2018, Informa - Taylor and Francis Group)

DOI

10.1080/07448481.2018.1431902

PMID

29405854

Abstract

OBJECTIVE: To test the effectiveness of a college student-driven sexual consent education campaign to improve college students' sexual consent understanding. PARTICIPANTS: Undergraduate students (N = 992) at a large, public Midwestern university between March and December 2015.

METHODS: Three online survey questionnaires assessing relevant outcome measures were distributed to the university's undergraduate student population before, during, and after the campaign's implementation over two consecutive academic semesters.

RESULTS: Exposure to the campaign and the sexual consent understanding of the student population improved over time. College men and members of university-affiliated social sororities or fraternities resulted in greater improvement than their respective counterparts (i.e., college women, non-members).

CONCLUSIONS: Sexual consent education campaigns for college students that are student-driven and address relevant sociocultural factors while authentically interacting with students can improve students' sexual consent understanding. These type of campaigns also have the opportunity to reach historically hard-to-reach audiences, such as college men.

Language: en