Citation

Vraga E, Myers T, Kotcher J, Beall L, Maibach E. R. Soc. Open Sci. 2018; 5(2): e170505.

Affiliation

Center for Climate Change Communication, Department of Communication, George Mason University, Fairfax, VA, USA.

Copyright

(Copyright © 2018, Royal Society Publishing)

DOI

10.1098/rsos.170505

PMID

29515820

PMCID

PMC5830709

Abstract

Many scientists communicate with the public about risks associated with scientific issues, but such communication may have unintended consequences for how the public views the political orientations and the credibility of the communicating scientist. We explore this possibility using an experiment with a nationally representative sample of Americans in the fall of 2015. We find that risk communication on controversial scientific issues sometimes influences perceptions of the political orientations and credibility of the communicating scientist when the scientist addresses the risks of issues associated with conservative or liberal groups. This relationship is moderated by participant political ideology, with liberals adjusting their perceptions of the scientists' political beliefs more substantially when the scientist addressed the risks of marijuana use when compared with other issues. Conservatives' political perceptions were less impacted by the issue context of the scientific risk communication but indirectly influenced credibility perceptions. Our results support a contextual model of audience interpretation of scientific risk communication. Scientists should be cognizant that audience members may make inferences about the communicating scientist's political orientations and credibility when they engage in risk communication efforts about controversial issues.

Language: en

Keywords

motivated reasoning; perceptions of scientists; political ideology; risk communication; science communication